22vlalapub: an analysis of political advertising on Meta, Google and Snapchat during French presidential election

22vlalapub.fr is a tool that monitored political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes

During 4 months, Check First observed political advertising using its tool 22vlalapub.fr. Using those data, we conducted a comprehensive analysis of the political advertising landscape on social media platforms (namely Meta, Google and Snapchat) during the 2022 French presidential elections.

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