22vlalapub: an analysis of political advertising on Meta, Google and Snapchat during French presidential election

We will have the pleasure to disclose our findings the 1 September at 2 p.m. CET.

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22vlalapub: an analysis of political advertising on Meta, Google and Snapchat during French presidential election

22vlalapub.fr is a tool that monitored political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes

During 4 months, Check First observed political advertising using its tool 22vlalapub.fr. Using those data, we conducted a comprehensive analysis of the political advertising landscape on social media platforms (namely Meta, Google and Snapchat) during the 2022 French presidential elections.

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About us

Check First is a leading Finnish software and methodologies company, spearheading adversarial research techniques. We believe that everyone should be able to understand how and why content is presented to them. We advocate for online clarity and accountability, building solutions to attain this goal. Partnering with leading institutions, regulators, NGOs and educators, we aim at curbing the spread of disinformation and foreign influence manipulations.

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