22vlalapub.fr is a tool monitoring political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes


It analyses the advertising present on Meta platforms (formerly Facebook), Google platforms and Snapchat: who finances the ads, who broadcasts them, to which audience, what are the amounts involved, etc…

The approach of 22vlalapub.fr is to monitor, via the Facebook Ad Library, the ads considered as “dealing with a social, electoral or political issue” (political ads) purchased for distribution on Meta platforms (Facebook, Instagram, Messenger) and mentioning the candidates for the 2022 French presidential election, their political entity, or a list of campaign themes that are at the heart of the public debate.

The list of candidates observed is the official one 22vlalapub.fr also analyses the declared candidates on the basis of a list taken from an article of Le Monde, since they have a role to play in occupying the media space. Finally, 22vlalapub.fr focuses on different campaign themes that are at the heart of the public debate, and tracks keywords associated with these campaign themes. This approach approach makes it possible to see their appearance, their recurrence and their presence in advertising content.

For each candidate, 22vlalapub.fr aggregates the advertisements and associated data disseminated by his personal page, those disseminated by his party’s page, the advertisements disseminated by other actors that mention the candidate’s surname and finally those that mention the candidate’s party name.
For each theme, 22vlalapub.fr aggregates the ads and associated data mentioning keywords related to these themes.

About us

We empower the fight against disinformation. Check First is a software and methodologies company founded by a developer and two journalists. We focus on creating the best tools and practices for the peculiar job of countering and monitoring fakes and influence campaigns, and gain time in the process by fostering collaboration. Our best asset is the complementarity of our founding team, making us approach problems in a comprehensive and innovative way.

Our story