In January 2022, we built a tool -22vlalapub.fr- that monitored political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes
During 4 months, we observed political advertising using its tool 22vlalapub.fr. Using those data, we conducted a comprehensive analysis of the political advertising landscape on social media platforms (namely Meta, Google and Snapchat) during the 2022 French presidential elections.
Early September, we presented our main results and conclusions during a webinar which is available on replay:
Watch the webinar in English:
in French:
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