In January 2022, we built a tool -22vlalapub.fr- that monitored political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes
During 4 months, we observed political advertising using its tool 22vlalapub.fr. Using those data, we conducted a comprehensive analysis of the political advertising landscape on social media platforms (namely Meta, Google and Snapchat) during the 2022 French presidential elections.
Early September, we presented our main results and conclusions during a webinar which is available on replay:
Watch the webinar in English:
We empower the fight against disinformation. Check First is a software and methodologies company founded by a developer and two journalists. We focus on creating the best tools and practices for the peculiar job of countering and monitoring fakes and influence campaigns, and gain time in the process by fostering collaboration. Our best asset is the complementarity of our founding team, making us approach problems in a comprehensive and innovative way.Our story