22vla la pub: a new tool to monitor political advertising on social media

Check First is launching 22vlalapub.fr, a tool for monitoring advertising around candidates, their parties, and campaign themes related to the the French presidential election of 2022 on the platforms of Meta

Which presidential candidate gets the most publicity on Meta? How much money is committed to political advertising campaigns? Which French territories and age groups are most targeted by campaigns mentioning a specific political party? Which themes generate the most sponsored content in the candidates’ programmes? These are just some of the questions that 22vlalapub.fr can answer.

22vlalapub.fr is a tool to monitor political advertising around the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes. It analyses advertising on Meta platforms (formerly Facebook): who pays for the ads, who broadcasts them, to which audience, what are the amounts involved, etc…

Discover 22vlalapub.fr

About us

We empower the fight against disinformation. Check First is a software and methodologies company founded by a developer and two journalists. We focus on creating the best tools and practices for the peculiar job of countering and monitoring fakes and influence campaigns, and gain time in the process by fostering collaboration. Our best asset is the complementarity of our founding team, making us approach problems in a comprehensive and innovative way.

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