22vla la pub: a new tool to monitor political advertising on social media

Check First is launching 22vlalapub.fr, a tool for monitoring advertising around candidates, their parties, and campaign themes related to the the French presidential election of 2022 on the platforms of Meta

Which presidential candidate gets the most publicity on Meta? How much money is committed to political advertising campaigns? Which French territories and age groups are most targeted by campaigns mentioning a specific political party? Which themes generate the most sponsored content in the candidates’ programmes? These are just some of the questions that 22vlalapub.fr can answer.

22vlalapub.fr is a tool to monitor political advertising around the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes. It analyses advertising on Meta platforms (formerly Facebook): who pays for the ads, who broadcasts them, to which audience, what are the amounts involved, etc…

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About us

Check First is a leading Finnish software and methodologies company, spearheading adversarial research techniques. We believe that everyone should be able to understand how and why content is presented to them. We advocate for online clarity and accountability, building solutions to attain this goal. Partnering with leading institutions, regulators, NGOs and educators, we aim at curbing the spread of disinformation and foreign influence manipulations.

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