22vla la pub: a new tool to monitor political advertising on social media
Check First is launching 22vlalapub.fr, a tool for monitoring advertising around candidates, their parties, and campaign themes related to the the French presidential election of 2022 on the platforms of Meta
Which presidential candidate gets the most publicity on Meta? How much money is committed to political advertising campaigns? Which French territories and age groups are most targeted by campaigns mentioning a specific political party? Which themes generate the most sponsored content in the candidates’ programmes? These are just some of the questions that 22vlalapub.fr can answer.
22vlalapub.fr is a tool to monitor political advertising around the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes. It analyses advertising on Meta platforms (formerly Facebook): who pays for the ads, who broadcasts them, to which audience, what are the amounts involved, etc…
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22vlalapub.fr is a tool monitoring political advertising during the 2022 French presidential elections, and more specifically the candidates, their parties, and the campaign themes
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22vlalapub: an analysis of political advertising on Meta, Google and Snapchat during French presidential election
During 4 months, Check First monitored political advertising using its tool 22vlalapub.fr. Using those data, we conducted a comprehensive analysis of the political advertising landscape on social media platforms during the 2022 French presidential elections.
The French information ecosystem put to test – a report on 2022 French Elections by the Online Election Integrity Watch Group
As a member of the Online Integrity Watch Group, Check First took part in the analysis of political advertising using its tool 22vlalapub
Replay: 22vlalapub, an analysis of political advertising on Meta, Google and Snapchat during French presidential election
We had the pleasure to disclose our findings on 1 September. Watch the replay!
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